Costco brand profile in the United States 2023
When it comes to grocery store customers, brand awareness of Costco is at 83% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the United States?
In total, 33% of U.S. grocery store customers say they like Costco.
What is the usage share of Costco in the United States?
All in all, 27% of grocery store customers in the United States use Costco.
How loyal are the customers of Costco?
Around 22% of grocery store customers in the United States say they are likely to use Costco again. Set in relation to the 27% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Costco in the United States?
In September 2023, about 22% of U.S. grocery store customers had heard about Costco in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little buzz around Costco in the United States.